RETAIL SECURITY AND LOSS PREVENTION
Shoplifting is something many companies often experience. Shoplifting damages all industrious business owners and costs Canada $5 billion (about $15 per person in the US) annually. Loss prevention and retail security are crucial for the success and profitability of all retail enterprises. The term "retail shrinkage" refers to the decline in inventory brought on by [...]
Digital Advertising is Booming
Many forms of digital advertising has led to revenue growth in recent years. This includes things such as search, social media, content, video, and audio ads. Data illustrates that there has been an increasing trend that is likely to continue throughout 2022. The U.S. sector, has already been expanding continuously since 2019 and represents over [...]
Animations in Marketing
What is animation marketing? To promote your brand and engage your target audience, animation marketing involves integrating animated videos into a larger marketing strategy. Animated videos are becoming a more and more common marketing tool, and this trend is expected to continue in 2022. In this post, we examine the advantages of animation video marketing [...]
The importance of outdoor advertising
Out-of-home advertising has advanced in recent years, and is becoming an effective way to reach customers on a national scale. Billboards, subway posters, and other signs were originally the only options for out-of-home advertising, this technology reduced the possible outcomes and made it difficult to measure it reliability and accurately while targeting specific demographics. In [...]
Top 3 data-driven advertising strategies for marketers using programmatic DOOH
1. Combine engaging forms with data-driven accuracy OOH's historical selling point was that it gave businesses the opportunity to introduce customers to distinctive, eye-catching, stunning creative. DOOH improved that value proposition by enabling advertisers to combine motion and huge, unmissable pictures. By combining the narrative potential and memorable qualities of DOOH with data-driven targeting and [...]
DIGITAL MARKETING VS TRADITIONAL
What is Digital Marketing? Put simply, digital marketing is where you take digital channels such as social media, websites, or screen displays spread throughout places such as malls or retail stores, and use these outlets as tools for marketing communications. Ok, so then what is traditional marketing? Traditional marketing on the other hand involves traditional [...]
Here’s how OOH is becoming one of the most quantifiable media channels.
Marketers are now able to gain reliable and relevant information. Advances in Measurement of out-of-home (OOH) advertising analytics has allowed marketers to be able to rely on new methods to track their campaign activities. While site engagement has a direct impact on digital out-of-home (DOOH) exposure. Brand health, foot traffic, web activity, sales increase, and [...]
Four Trends in Retail to Watch in 2022
With the general economic environment chaotic, retailers need to be on their A-game this year to make sure they can stay profitable. Here are four trends to watch for in the latter-half of 2022. Consumers tightening their beltsRising inflation, interest rates and fuel prices mean many consumers are having to monitor their spending more than [...]
Top three ways programmatic DOOH may help marketers take advantage of data-driven advertising
Marketers commonly attribute channels and approaches to various stages of the marketing funnel or customer journey. TV and radio, for example, are frequently associated with brand recognition because they reach large audiences in emotionally potent forms, but they lack the targeting capabilities of, say, search and social, which are bottom-of-funnel or decision-making channels. However, when [...]
THE INEO WELCOMING PEDESTAL
Today’s retail security systems are smarter than ever, systems can provide more options to support your business in more roles than previously thought. Retail security systems can provide safety in several ways, allow you to track and protect employees, and meet insurance requirements, but why stop there. The front of the retail space is the most critical [...]
World Class EAS Detection Capability in Traditional Form Factor-The Clarity System
The Clarity System is a traditional Electronic Article Surveillance (EAS) antenna featuring next generation technology. The Clarity system fills a need in the market for a traditional EAS antenna which looks and works better than what is currently being offered out there in the field. The Clarity is complementary to our flagship INEO analytics and [...]
How to Start Using DOOH Advertising Today
For many advertisers, adding DOOH (Digital-Out-Of-Home) advertising to their arsenal of advertising options can be a daunting task. DOOH is a relatively new form of advertising so many members of the advertising industry are unaware of how they should set up DOOH campaigns. As well, DOOH’s unique combination of both traditional physical advertising methods and [...]
Meet INEO’s Newest Product: The INEO Media Player
At INEO we are always looking to add new and innovative products to our catalogue. When we are designing these new products, our driving focus is always to create something that will solve a problem for our customers. One of the top requests from our customers over the years was to have Welcoming Systems that [...]
DOOH and Digital Privacy
2022 is a year digital marketers and advertisers have mixed feelings about Google phasing out third-party cookies. While this move may seem out of the blue for some, strategically ceasing the use of these cookies has been a long time in the making. With the rise of users requesting more privacy when using technology, larger [...]
Introducing the INEO GATE
The INEO Welcoming G.A.T.E. or the Global Anti Theft Environment can be described in three words: Sleek, Innovative, Trustworthy. SLEEK: The INEO Welcoming G.A.T.E. may be individually wrapped with the company's colors and emblem, as well as created in two different forms, a floor-mounted pedestal or a wall mounted unit, enabling the business to choose [...]
Top 2022 DOOH Trends
TOP 2022 DOOH TRENDS Some of the best things to come out of 2022 are both the advancement of technology and the understanding of how design can pull in the consumer. Several developments are being driven by technology, including adjustments in how OOH is planned, viewers are targeted, and overall advertising performance is measured. Solutions [...]
Why DOOH is Essential For Your Spring and Summer Marketing Campaigns
As summer approaches and our pre-pandemic lives reemerge, advertisers must utilize effective campaign marketing efforts to reach consumers who are out and about again. Digital out-of-home offers strong advantages that allow brands flexible ways to approach campaigns based on business needs during this highly anticipated and fast-paced season. DOOH allows businesses and brands at every [...]
Electric Results When Combining DOOH & Live Messaging
It is a common complaint of both advertisers and parents that today’s populace has the attention span of a goldfish. Multiple studies have shown that people’s ability to pay attention has been decreasing. A recent study showed that the average person’s attention span is now actually less than even a goldfish’s. This lack of an [...]
The Greatness that is DOOH
What is digital out-of-home media and how does it work? Digital out-of-home media, or DOOH media for short, refers to digital media that appears in environments accessible to the public. This includes things like digital billboards, outdoor signage like bus stops, as well as screens found in malls or retail stores. One of the best [...]
Introducing The INEO Welcoming Player
Imagine yourself walking down the street and seeing a dynamic screen with a display ad directly targeted at you. That is the future of Digital Out-Of-Home media, or DOOH media. Over the last few years Digital Out-Of-Home media and its presence in the public eye has skyrocketed to new heights. DOOH can offer strategic marketing [...]
Is Business Analytics The Key to Boosting Profitability?
The past two years have been difficult for many in the retail industry. Much of the industry experienced intermittent shutdowns and even in the periods when they were open had lower foot traffic then pre-pandemic. 2022 is looking better, in most of North America the Covid pandemic is ending and along with that the restrictions [...]
What is DOOH?
Outdoor advertising has been around for a very long time. Advertisers carried their messaging to the public eye before digital took over. These early out-of-home advertisements, whether painted on the side of a building or posters plastered over a blank wall, had the same value as today's ads, OOH can readily reach a large audience [...]
DOOH Edge in a COVID World
As shoppers start returning to malls, and stores, and COVID-19 restrictions ease up, advertisers can form a strong connection with new customers through Digital Out-Of-Home (DOOH) advertising. Using DOOH advertising as part of a multi-channel approach to digital marketing can help drive more purchases, and capture consumers’ attention in spaces where they are in a [...]
The End of Online Advertising and the Rise of DOOH
On the third of May 1978, an historical first occurred. On ARPANET, a precursor to the modern-day internet, a salesperson from DEC, an early computer manufacturer, sent a message across the network advertising DEC’s latest model of computer. This was the first digital advertisement ever conceived. Over the subsequent 44 years, digital advertising has been [...]