What is animation marketing?
To promote your brand and engage your target audience, animation marketing involves integrating animated videos into a larger marketing strategy. Animated videos are becoming a more and more common marketing tool, and this trend is expected to continue in 2022.
In this post, we examine the advantages of animation video marketing in more detail and present some thought-provoking facts related to this field.
What are the benefits of animation marketing?
Clear and Concise
Animation is a terrific way to convey information clearly and entertainingly, which is one of the reasons animated marketing videos are so successful and well-suited to contemporary media consumption habits. This is so that an animated video can concurrently use a narrator, unique visual aids, and visual metaphors. Because there are no restrictions on having to capture the action as it actually occurs, an animated movie may also illustrate complex scenarios with ease. This opens up a lot of creative potential for the video’s subject matter.
Reflect your brand easily
The ability to inject your brand’s personality into an animated video in a way that is simply not possible with other forms of marketing is another advantage of animation. Utilizing the color scheme, aesthetic, and logo of your company, you may further personalize animation. You can even develop distinctive animated characters that can become associated with your company (like Duracell did with the Duracell Bunny). Animated content can be used extremely effectively to create and sustain this type of entertaining, emotive marketing that is great for cultivating and retaining a devoted client base.
Less expensive / less resources
In many respects, animated videos are easier to make than live-action ones. When making a live-action video, there are typically many people, resources, and tools required; but, with animation, your animator is free to develop and build the world you’ve imagined. Because there are fewer factors to take into account, you will have more time to concentrate on the substance of your marketing video and it will also have a far wider range of topics.
Another thing to keep in mind is that, if you’re not satisfied with your animation video, the majority of production studios will provide a free round of post-production edits. In an animated video, small tweaks that might have a large impact, like a character’s facial expression or the location of the sun in the background, are typically simple to fix, but doing so in other marketing forms could be costly and time-consuming.
Evoke a sense of nostalgia
The fact that we identify animated marketing films with cartoons rather than advertisements is another factor contributing to their popularity. Initially created to appeal to children, Tony the Tiger has subsequently proven to be just as successful with adults. This is because the cartoon tiger on every box allows us to relive our youth every time we purchase the product.
Types of animation videos
There are many different types of animated videos, and the kind which will be most effective for your business depends on whom you’re trying to target, and the message you want to get across.
Animated explainer videos
For instance, animated explainer videos are brief (often under a minute) videos made to creatively and rapidly describe a product or service. B2B businesses frequently use this kind of animation to illustrate new services or explain complex business concepts. Other animated video formats include 2D and 3D animated commercials, which are more common with B2C businesses because they lend themselves to entertaining, approachable advertising and function well on social media. Being highly emotive makes creative animated advertisements—especially those that feature people or characters—ideal for fostering consumer connection and loyalty.
Live action / animation mix
The commercial equivalent of augmented reality is live-action/animation blended videos. These films blend the comfort of live-action with the creation of animated characters and add-ons, giving them all the advantages of both types of video marketing. This is why they are so successful.
In 2020, whiteboard animation videos, a type of animation, grew in popularity. This form of animation is popular because it can clearly and step-by-step illustrate complex ideas while including words and diagrams with ease. Your target audience will find it much simpler to absorb a lot of information when they see a hand drawing on a whiteboard, and a wide variety of people will find this style of animation appealing.
Animated video marketing Statistics 2022
Globally, ad-supported video consumption has increased by 800% in the past year alone, with 64% of customers making purchases after viewing branded videos on social media (Tubular Insights).
Shorter videos work better for B2B content. B2B videos under 60 seconds are typically watched for 68 percent of their duration. Comparatively, 20-minute, or longer videos are often only watched for about 25% of their total length. Because they can convey a lot of information in a short amount of time, therefore animated explainer videos are so powerful.
People are predicted to view online videos for at least one hundred minutes per day on average, and by 2022, online video traffic will account for more than 82 percent of all consumer internet traffic (Cisco).
When a message is presented visually, viewers retain 95% of it, compared to 10% when reading it in text. This explains the appeal of animated explanation videos! Animated explainer videos are now used by 59 percent of marketers to promote their goods and services.
The average time a person will spend on a website improves from 8 seconds to 2 minutes if the website has a video on it, and websites with videos are 53 times more likely to be found on search engines.
Given the popularity of video marketing initiatives and how well they work at retaining customers’ interest and loyalty, 85% of consumers want to see more video content from firms.
Popular examples of animation video marketing
Consumers find animated videos to be very enticing, especially when characters are present. Your brand needs to strike a chord with your target market. Utilizing language, they can relate to and having a distinctive company “persona” are what make a brand appealing. Taking this idea, a step further by using an animated character to represent this persona is a tried-and-true marketing tactic.
Compare The Meerkat (Compare the Market)
The Compare the Market meerkats are an excellent illustration of this tactic in action. The company behind this animated marketing campaign, Compare the Market, credits its success in the UK to its animated meerkat campaign, which has attracted celebrity endorsements, merchandise, and a tremendous amount of business. Compare the Market is now a multi-million-pound corporation.
The animated explainer video for Dropbox serves as an illustration of how powerful animation marketing can be. In the animation, the service Dropbox provides is portrayed as a magical storage container that explains the idea of cloud storage in a simple and entertaining manner.
The launch of this animated explainer film increased conversion rates by 10% and brought Dropbox an additional $48.0 million! This is a wonderful example of how your target market would respond if they comprehended how your product works and how it will benefit them. It is enticing. presented to them, they’ll want it. Animated video marketing is ideal for hitting both of these criteria.
The Red Bull cartoons, which bring to life their internationally recognized phrase “Red Bull gives you wings,” are another long-running animated marketing campaign. This advertising campaign serves as an illustration of how consumers find animated videos engaging because they don’t feel like commercials. They combine humor and simplicity to make marketing campaigns likable right away; they’re engaging and memorable, making them the ideal way to keep a close relationship with customers. Advertising Red Bull, in the words of the company’s marketing director, “is not just about glorifying the product but connecting with people through an exciting story that’s a little bit of fun.”