Outdoor advertising has been around for a very long time. Advertisers carried their messaging to the public eye before digital took over. These early out-of-home advertisements, whether painted on the side of a building or posters plastered over a blank wall, had the same value as today’s ads, OOH can readily reach a large audience with strong content.
Digital out-of-home (DOOH) has grown in prominence in the outdoor environment in recent years, becoming one of the fastest-growing advertising platforms.
However, some of you may be wondering what DOOH is?
You are exposed to dozens of displays, large and tiny, while you go about your daily activities, and you may not even realise they are advertising screens. An example that comes to mind are the big billboards you see along the highway, or the screens in Times Square!
DOOH media is divided into two types: location-based and big format.
Location-Based: This category of DOOH includes screens found in gyms, bathrooms, malls, gas stations, ride shares, restaurants and bars, and other locations. Brands have a lot of chances to communicate with their customers in these contextually relevant surroundings.
Big format: This sort of DOOH can range from bus stops to highway billboards to bus shelters around the city.
Consider your daily commute: whether you drive, take public transit, or walk, you will very certainly pass DOOH. Marketers have the potential to contact you as you go through your daily routine, from the minute you leave your residence to the moment you walk into your office.
DOOH is everywhere you go, you may not even realize it but it a DOOH campaign has the potential to affect consumers at various contextual touchpoints.