For many advertisers, adding DOOH (Digital-Out-Of-Home) advertising to their arsenal of advertising options can be a daunting task. DOOH is a relatively new form of advertising so many members of the advertising industry are unaware of how they should set up DOOH campaigns. As well, DOOH’s unique combination of both traditional physical advertising methods and [...]

The Clarity System is a traditional Electronic Article Surveillance (EAS) antenna featuring next generation technology. The Clarity system fills a need in the market for a traditional EAS antenna which looks and works better than what is currently being offered out there in the field. The Clarity is complementary to our flagship INEO analytics and [...]

At INEO we are always looking to add new and innovative products to our catalogue. When we are designing these new products, our driving focus is always to create something that will solve a problem for our customers. One of the top requests from our customers over the years was to have Welcoming Systems that [...]

2022 is a year digital marketers and advertisers have mixed feelings about Google phasing out third-party cookies. While this move may seem out of the blue for some, strategically ceasing the use of these cookies has been a long time in the making. With the rise of users requesting more privacy when using technology, larger [...]

The INEO Welcoming G.A.T.E. or the Global Anti Theft Environment can be described in three words: Sleek, Innovative, Trustworthy. SLEEK: The INEO Welcoming G.A.T.E. may be individually wrapped with the company's colors and emblem, as well as created in two different forms, a floor-mounted pedestal or a wall mounted unit, enabling the business to choose [...]

TOP 2022 DOOH TRENDS Some of the best things to come out of 2022 are both the advancement of technology and the understanding of how design can pull in the consumer. Several developments are being driven by technology, including adjustments in how OOH is planned, viewers are targeted, and overall advertising performance is measured. Solutions [...]

As summer approaches and our pre-pandemic lives reemerge, advertisers must utilize effective campaign marketing efforts to reach consumers who are out and about again. Digital out-of-home offers strong advantages that allow brands flexible ways to approach campaigns based on business needs during this highly anticipated and fast-paced season. DOOH allows businesses and brands at every [...]

It is a common complaint of both advertisers and parents that today’s populace has the attention span of a goldfish. Multiple studies have shown that people’s ability to pay attention has been decreasing. A recent study showed that the average person’s attention span is now actually less than even a goldfish’s. This lack of an [...]

What is digital out-of-home media and how does it work? Digital out-of-home media, or DOOH media for short, refers to digital media that appears in environments accessible to the public. This includes things like digital billboards, outdoor signage like bus stops, as well as screens found in malls or retail stores. One of the best [...]

Imagine yourself walking down the street and seeing a dynamic screen with a display ad directly targeted at you. That is the future of Digital Out-Of-Home media, or DOOH media. Over the last few years Digital Out-Of-Home media and its presence in the public eye has skyrocketed to new heights. DOOH can offer strategic marketing [...]