The past two years have been difficult for many in the retail industry. Much of the industry experienced intermittent shutdowns and even in the periods when they were open had lower foot traffic then pre-pandemic. 2022 is looking better, in most of North America the Covid pandemic is ending and along with that the restrictions [...]

Outdoor advertising has been around for a very long time. Advertisers carried their messaging to the public eye before digital took over. These early out-of-home advertisements, whether painted on the side of a building or posters plastered over a blank wall, had the same value as today's ads, OOH can readily reach a large audience [...]

As shoppers start returning to malls, and stores, and COVID-19 restrictions ease up, advertisers can form a strong connection with new customers through Digital Out-Of-Home (DOOH) advertising. Using DOOH advertising as part of a multi-channel approach to digital marketing can help drive more purchases, and capture consumers’ attention in spaces where they are in a [...]

On the third of May 1978, an historical first occurred. On ARPANET, a precursor to the modern-day internet, a salesperson from DEC, an early computer manufacturer, sent a message across the network advertising DEC’s latest model of computer. This was the first digital advertisement ever conceived. Over the subsequent 44 years, digital advertising has been [...]