Industry Resources

RETAIL SECURITY AND LOSS PREVENTION

Shoplifting is something many companies often experience. Shoplifting damages all industrious business owners and costs Canada $5 billion (about $15 per person in the US) annually. Loss prevention and retail security are crucial for the success and profitability of all retail enterprises. The term "retail shrinkage" refers to the decline in inventory brought on by [...]

Posted by INEO Admin

Digital Advertising is Booming

Many forms of digital advertising has led to revenue growth in recent years. This includes things such as search, social media, content, video, and audio ads. Data illustrates that there has been an increasing trend that is likely to continue throughout 2022. The U.S. sector, has already been expanding continuously since 2019 and represents over [...]

Posted by INEO Admin

Animations in Marketing

What is animation marketing? To promote your brand and engage your target audience, animation marketing involves integrating animated videos into a larger marketing strategy. Animated videos are becoming a more and more common marketing tool, and this trend is expected to continue in 2022. In this post, we examine the advantages of animation video marketing [...]

Posted by INEO Admin

The importance of outdoor advertising

Out-of-home advertising has advanced in recent years, and is becoming an effective way to reach customers on a national scale. Billboards, subway posters, and other signs were originally the only options for out-of-home advertising, this technology reduced the possible outcomes and made it difficult to measure it reliability and accurately while targeting specific demographics. In [...]

Posted by INEO Admin

Top 3 data-driven advertising strategies for marketers using programmatic DOOH

1. Combine engaging forms with data-driven accuracy OOH's historical selling point was that it gave businesses the opportunity to introduce customers to distinctive, eye-catching, stunning creative. DOOH improved that value proposition by enabling advertisers to combine motion and huge, unmissable pictures. By combining the narrative potential and memorable qualities of DOOH with data-driven targeting and [...]

Posted by INEO Admin

DIGITAL MARKETING VS TRADITIONAL

What is Digital Marketing? Put simply, digital marketing is where you take digital channels such as social media, websites, or screen displays spread throughout places such as malls or retail stores, and use these outlets as tools for marketing communications. Ok, so then what is traditional marketing? Traditional marketing on the other hand involves traditional [...]

Posted by INEO Admin

Here’s how OOH is becoming one of the most quantifiable media channels.

Marketers are now able to gain reliable and relevant information. Advances in Measurement of out-of-home (OOH) advertising analytics has allowed marketers to be able to rely on new methods to track their campaign activities. While site engagement has a direct impact on digital out-of-home (DOOH) exposure. Brand health, foot traffic, web activity, sales increase, and [...]

Posted by INEO Admin

Four Trends in Retail to Watch in 2022

With the general economic environment chaotic, retailers need to be on their A-game this year to make sure they can stay profitable. Here are four trends to watch for in the latter-half of 2022. Consumers tightening their beltsRising inflation, interest rates and fuel prices mean many consumers are having to monitor their spending more than [...]

Posted by INEO Admin

Top three ways programmatic DOOH may help marketers take advantage of data-driven advertising

Marketers commonly attribute channels and approaches to various stages of the marketing funnel or customer journey. TV and radio, for example, are frequently associated with brand recognition because they reach large audiences in emotionally potent forms, but they lack the targeting capabilities of, say, search and social, which are bottom-of-funnel or decision-making channels. However, when [...]

Posted by INEO Admin

THE INEO WELCOMING PEDESTAL

Today’s retail security systems are smarter than ever, systems can provide more options to support your business in more roles than previously thought. Retail security systems can provide safety in several ways, allow you to track and protect employees, and meet insurance requirements, but why stop there. The front of the retail space is the most critical [...]

Posted by INEO Admin