What is Digital Marketing?  Put simply, digital marketing is where you take digital channels such as social media, websites, or screen displays spread throughout places such as malls or retail stores, and use these outlets as tools for marketing communications. Ok, so then what is traditional marketing?  Traditional marketing on the other hand involves traditional [...]

Marketers are now able to gain reliable and relevant information. Advances in Measurement of out-of-home (OOH) advertising analytics has allowed marketers to be able to rely on new methods to track their campaign activities. While site engagement has a direct impact on digital out-of-home (DOOH) exposure. Brand health, foot traffic, web activity, sales increase, and [...]

With the general economic environment chaotic, retailers need to be on their A-game this year to make sure they can stay profitable. Here are four trends to watch for in the latter-half of 2022. Consumers tightening their beltsRising inflation, interest rates and fuel prices mean many consumers are having to monitor their spending more than [...]

Marketers commonly attribute channels and approaches to various stages of the marketing funnel or customer journey. TV and radio, for example, are frequently associated with brand recognition because they reach large audiences in emotionally potent forms, but they lack the targeting capabilities of, say, search and social, which are bottom-of-funnel or decision-making channels. However, when [...]

Today’s retail security systems are smarter than ever, systems can provide more options to support your business in more roles than previously thought. Retail security systems can provide safety in several ways, allow you to track and protect employees, and meet insurance requirements, but why stop there. The front of the retail space is the most critical [...]

For many advertisers, adding DOOH (Digital-Out-Of-Home) advertising to their arsenal of advertising options can be a daunting task. DOOH is a relatively new form of advertising so many members of the advertising industry are unaware of how they should set up DOOH campaigns. As well, DOOH’s unique combination of both traditional physical advertising methods and [...]

The Clarity System is a traditional Electronic Article Surveillance (EAS) antenna featuring next generation technology. The Clarity system fills a need in the market for a traditional EAS antenna which looks and works better than what is currently being offered out there in the field. The Clarity is complementary to our flagship INEO analytics and [...]