Cam Lawrence is a seasoned finance executive and public-company director with deep experience across retail, consumer and technology. He previously served as Chief Financial Officer of GNC, leading large-scale finance, capital markets and operational initiatives across a global omnichannel footprint. Over his career, Cam has overseen budgeting and FP&A, audit and controls, M&A and integrations, treasury, and investor relations, with a focus on disciplined execution and transparent governance. On INEO’s Board, he brings hands-on expertise in scaling operations, optimizing capital structures, and strengthening risk management and reporting
